Google Trends

Black Lives Matter only when your vote counts:
https://trends.google.com/trends/explore?date=all&geo=US&q=%2Fm%2F012hdhkj&hl=de

First spike: June 2016
Second spike:June 2020 

Irans Supreme Leader Khamenei in 2014 
https://x.com/khamenei_ir/status/549155962930483202 
archive: https://web.archive.org/web/20150106023542/https://twitter.com/khamenei_ir/status/549155962930483202